CREDO
The Zenken Credo emerged not through a top-down approach from management but evolved through extensive discussions led by junior board members, who represent the next generation of leadership. These discussions involved soliciting opinions from throughout the company. The distinctive characteristics of this policy are outlined below.
In this once-in-a-lifetime journey,
are you living passionately?
"Only one life. I want to be an adventurer who enthusiastically carves a path towards the realisation of the vision I really want to achieve.
So, remove the limiter. Break the conventions. Come on, be enthusiastic about life."
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Challenge for Victory
Embrace challenges with the readiness to fail. It's through failure that we gain insights. These insights lead to growth and evolution, becoming the key to success. Success is a badge of honor granted only to those who persistently challenge.
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Hone Your Strengths
What is your forte? What is your unbeatable, unique weapon? Refine your number one skill, and unleash the explosive value of being the only one!
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Intellect Is Forged in Reading
If you aspire to excel and succeed, immerse yourself in reading. Books are filled with the wisdom of predecessors. Enhance your culture and intellect, which can transform your actions and even your life.
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Throw Excuses in the Trash
Time is finite. It's wasteful to stand still. If you have a burning desire, discard the 'reasons you can't' immediately. Focus on how to move forward, how to realize your goals, think relentlessly about 'how it can be done'.
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Write Down, Display, and Execute Your Goals
If you wish to achieve your goals, first set a 'completion date.' Work backwards from that date, list out the tasks, write them on paper, and display them in front of you. Once what needs to be done is clear, all that's left is to run towards it.
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Integrity Is Cool
Conduct business with integrity, adhering to compliance. To provide value to society with confidence and pride. To do work you wouldn't be ashamed of in front of customers, users, colleagues, family, and yourself.
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Professional Standards
Persist in what you decide to do until it becomes a regular habit. Even if no one else is watching. Your relentless effort every day will make you a first-class professional.
Only Creators Can Change the World
Life is once. It's dull to just follow the path laid by others. Let's be the ones who turn 0 into 1.
Your ideas have the power to change the world. And at Zenken, you have the opportunity to realize them.
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Creation Always Starts with One's Passion
Great services, innovations, people's smiles, and happiness. All creation always begins with just one person's passion. And that one person, yes, that's you.
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Stagnation Leads to Decline
When we are content with the status quo and choose to stay there, individuals and companies begin to decline. Better than yesterday, better than today, better than tomorrow. We want to update our 'best ever' every day.
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Never Give Up on Giving Up
"The more seriously you engage, the more you may want to run away in anxiety. But only those who choose not to give up at that point, can see the view beyond. Give up on giving up. Then, people can do anything, become anything."
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Think of the Customers
As you would think of your loving family and irreplaceable friends, listen to the customers' desires and needs, sincerely empathize with their challenges and anxieties, and pour all your energy into their success and happiness.
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Work is a Team Sport
To provide better services to the world, let's exchange candid opinions, encourage each other, and stand together as a team. A team bound by strong trust exhibits incredible creativity.
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Enjoy the Differences
Everyone has their unique individuality. The company is like a treasure chest. Knowledge, experience, talent, nationality, gender, age. Let's enjoy these differences, multiply them together, and create new ideas.
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Above and Beyond
We would like to think that what we provide and create is always unfinished. It's not just this. We can do better, aim higher. There are no limits for us. Only room for growth and improvement, and an abundance of possibilities.