NICHE TOP
WEB MARKETING
BUSINESS
Zenken supports highly competitive and unique companies in niche fields to attract and recruit customers through our unique web marketing. Introducing "Niche Top Web Marketing Business," which Zenken is focusing on as its "core business."
WHAT IS “GLOBAL NICHE TOP”?
In 2014, the Ministry of Economy, Trade and Industry (METI) defined a group of companies that differentiate themselves in niche areas and achieve high performance as 'Global Niche Top Companies' and set them as one of the goals of corporate management.The Ministry of Economy, Trade and Industry (METI) subsequently announced its definition of global niche top companies in 2020 as follows
Large enterprises: companies with a global market for a specific product or service of around ¥10-100 billion and which have secured a global market share of 20% or more in the past three years, even if only for one year.
Medium-sized enterprises and small and medium-sized enterprises: those that have secured a global market share of approximately 10% or more for a specific product or service in the past three years, even if only for a single year.
We provide marketing services to help companies achieve a global niche top position.
Zenken realises 'global niche top'
We contribute to the revitalisation of the Japanese economy by helping small and medium-sized enterprises throughout Japan to establish a 'niche top' position on the web, and facilitating the matching of their services and products with customers who need the services and products they provide.
At the same time, our mission is to use the power of web markeing to produce many global niche-top companies that are not yet known to the world.
Features of "Highly Specialized Media"
We support our clients' 'top niche strategies on the web' by producing and operating our unique media, making full use of the internet marketing know-how we have developed over many years. First, we research and select the 'niche market on the web' for the client company. Next, we produce specialised media covering information on that niche market. This is a method of attracting the client's target customers to this specialised media, making them aware of the client's company within the media, and then sending the customers to the client. We have created and operated a total of 8,000 'specialised media' sites that implement this type of strategic content marketing. (as of June 2023).
We support our clients' 'top niche strategies on the web' by producing and operating our unique media, making full use of the internet marketing know-how we have developed over many years. First, we research and select the 'niche market on the web' for the client company. Next, we produce specialised media covering information on that niche market. This is a method of attracting the client's target customers to this specialised media, making them aware of the client's company within the media, and then sending the customers to the client. We have created and operated a total of 8,000 'specialised media' sites that implement this type of strategic content marketing. (as of June 2023).
Matching of Client Products and Users
Our media production process begins with an in-depth study of the market in which the strengths, characteristics, uniqueness and expertise of the client company can be utilised. At the same time, we conduct industry research and competitive analysis and propose positioning strategies based on these studies.
We also analyse the needs and concerns of target customers in the market and establish personas (specific customer images). During media production, we convey the features and strengths of the client's products in an easy-to-understand manner, while staying close to the thinking of the personas, from design to composition and text. By doing so, the target customer is convinced that ""This is the perfect company (product) for us!"" and are sent to the client's site with a sense of conviction, making it easier for them to sign a contract or make a purchase.
In addition, in order to produce 'highly specialised media', the company employs a full range of in-house specialists, including marketers, strategic consultants, SEO planners, editors, writers, UI/UX planners, designers, video directors, legal experts and operational directors. We are able to produce and manage media in a one stop service. As a result, as well as cost advantages we have a high reputation in terms of quality assurance.
Three markets to focus on in the top niche web marketing business
B to B market
The BtoB market as a whole is a vast market, but when narrowed down to limited genres, there are many markets where there is no specialised media. However, every market and company has competitors and customers have a need to 'compare and contrast'. We are developing niche BtoB industries and creating encounters between companies and their target customers.
Examples of specialist media keywords in the BtoB market
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Energy-
- Water treatment solutions
- Exhaust systems
- Industrial waste disposal facilities
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Machinery-
- Machine tool overhauling
- 3D machine vision
- Vibration test system
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Architecture & Construction-
- Hardware for Medium to Large-Scale Wooden Buildings
- CLT (Cross-Laminated Timber) Wood
- Soundproof Material Manufacturers
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Manufacturing-
- Precision Processing
- Film Press Processing
- Etching Processing
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System-
- Construction Management Systems
- Civil Engineering Cost Estimation Systems
- Judo Therapy Clinic Management Systems
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Consulting-
- Intellectual Property Strategy Consulting
- BCP (Business Continuity Planning) Measures
- CRO (Contract Research Organization)
Automatic Payment Machine Manufacturers
During the COVID-19 pandemic, automatic payment machines have become explosively popular as a product beneficial to both users who want to minimize contact with others and businesses looking to reduce staffing needs at reception due to labor shortages. For stores considering the implementation of automatic payment machines, this specialized media introduces automatic pay machines features and sales companies suited to their industry and business type.
B-to-C Market
In the B-to-C market, our web marketing services focus on launching specialized media based on detailed analysis of niche markets, a task that is challenging for large portal sites covering general industry information. This approach enables us to attract customers who are more closely aligned with our client companies' offerings. For example, in the case of custom homes, we specialize in construction areas and methods. For cosmetic medicine, we focus on specific treatment methods and locations, among others.
Examples of Keywords for Specialized Media in the B-to-C Market
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Custom Homes-
- Houses Built with Architects
- Child-Friendly Homes in Hiroshima
- Container Houses
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Education-
- Dental Colleges
- Online Tutoring
- After-school Day Services in Saga
-
Beauty & Health-
- Recommended Home Hair Removal Devices
- Men's Eyebrow Salons
- Fasting Diets
-
Medical-
- Cataract Surgery in Osaka
- Orthodontic Clinic in Ageo City
- Medial Canthoplasty
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Construction & Repair-
- Partition Construction
- Roof Repair in Nagoya City
- Renovation Company in Amagasaki
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Franchises-
- Restaurant Franchises
- Food Truck Franchises
- Elderly Care Franchises
RC Housing Information in Okayama
A specialized media platform introducing housing manufacturers and construction examples for those wishing to build RC (reinforced concrete) homes in Okayama. This platform allows users to search for information based on their "desired area × construction method". Through the search results, the media helps users find manufacturers that meet their preferences, and in turn, manufacturers can gain inquiries from potential customers.
Job Market
Unlike typical corporate recruitment websites, we create recruitment media that is specially designed with navigation focused on the "desired job types." Our media targets users searching for information on specific occupations or job categories, showcasing specialized media focused on those professions. This approach allows us to attract candidates with a high affinity for the roles. Furthermore, by engaging users with our articles, we facilitate a change in their disposition towards applying, eventually directing these potential talents to our clients' recruitment sites and converting them into job applicants.
Examples of Keywords for Specialized Media in the Recruitment Market
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- Medical
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- Visiting Nurse Jobs in Tokyo
- Fulfillment in Dentistry in Yamaguchi
- Pharmacist in Okayama City
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Welfare-
- Caregiving Jobs
- Foreign Caregiving Personnel
- Day Service Caregiver Job Changes
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- IT
-
- How to Become a Web Director
- How to Become a Web Consulting Salesperson
- How to Become a Live Streamer
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Driver-
- How to Become a Taxi Driver in Osaka
- Truck Driver in Mie County
- Delivery Driver: The Hardships
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Recruitment Support-
- Recruitment Video Production Companies
- Recruitment Mismatch
- Recruitment via SNS
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Others-
- How to Become MDRT
(Million Dollar Round Table) - How to Become a Personal Trainer
- Traffic Control Officer Jobs
- How to Become MDRT
A specialized media for the web director role created to convey the appeal of working as a web director and to attract applications from users who are highly compatible with our company's work and culture. Avoiding the competitive job site market, the content is designed to target individuals interested in the "web director role" and those who are "a good match for Zenken." This approach has led to actual applications and hires.
The Strength of Our Company in Leading the Niche Top Web Marketing Business
Our business's competitive advantage lies in our ability to create content that can adapt to various situations, granularity, and perspectives unique to each client, covering a wide range of products, industries, business sizes, and deployment areas.
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01An Integrated Value Chain
and a Highly Profitable
Business Model -
02Content Creation Skills
That Achieve Both Specialization
and High Quality Simultaneously -
03Targeting Specialized
in Niche Markets
