AREAS OF MARKETING SEGMENT

E-MARKETING BUSINESS DIVISION

This division offers a variety of services and businesses to solve marketing challenges for companies, centered around IT. Starting with our flagship business, the niche-top web marketing, which provides strategic content marketing services, we also offer web consulting to maximize client site value, and a media creation business that handles a wide range of creatives from owned media operation to video production.

Main Business: 'Top Niche in Web Marketing

E-MARKETING BUSINESS DIVISION MANAGER

MOTOMURA TATSURU

E-MARKETING BUSINESS DIVISION DIRECTOR

Having built organizational structures as a sales manager in three venture companies including telecommunications equipment sales and energy consulting, Mr. Motomura contributed to revenue growth by establishing a sales style not solely dependent on a single charismatic figure. After joining our company in 2009, he played a part in launching the web marketing business department that offers strategic content marketing services. As the department head, he has been advocating web branding based on owned media since the dawn of content marketing, and has built inside sales teams for approximately 7,000 companies over 13 years. In 2023, he became a director of our company and the Division Director of the e-Marketing Business Division.

Creating Specialized Media in Niche Markets with Information Disparities

Niche markets, though they may seem unattractive due to their small size, are numerous and always have a constant demand. Companies supplying products and services are competing and evolving daily, making the role of media that provides the latest information as clearly as possible extremely important.

In 2023, Japanese companies disappeared from the world's top 50 market capitalization rankings, but there are still many companies in Japan that hold the world's top share even in small markets. Aiming to produce as many global niche-top companies as possible, we have been working to create specialized media in those markets to promote optimal matching between sellers and buyers, thereby revitalizing the market.

In the near future, with the rise of AI chat we believe the search engine market will change significantly. As AI evolves to provide answers without the need for searches, the media's role will be to create creative and original content that is easy and fun for users to browse, taking into account opinions of experts and people who have experienced it. We are committed to building a sustainable future for writers and directors involved in web production by pursuing the media's role appropriate for that era, thereby creating a high-quality web economy by connecting truly good services with consumers.

MARKETING SEGMENT

GLOBAL HR SEGMENT