MANAGEMENT STRATEGY
Zenken has set 'Marketing' and 'Overseas Human Resources' as its focus business segments, and is developing various related businesses.
Business segment composition
Business development in focused business segments
Core businessMarketing segment
Web marketing to produce and operate highly specialised media in niche markets
- Media specialising in RC housing
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- Media specialising in cushioning machines
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- Media specialising in Invisalign
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Niche top media production.
Aiming to be No. 1.
Growth businessOverseas talent segment
In anticipation of Japan's declining working-age population, we are implementing a business to introduce overseas talent in the fields of IT and nursing care.
Leveraging the educational expertise or our founding business to support the settlement of overseas talent in Japan.
Business environment and growth strategies in focused business segments
Marketing Segment
Business environment
The domestic internet advertising market continues to expand rapidly. In 2022, internet advertising expenses exceeded 40% of total advertising expenses, and are expected to continue to grow. The advertising market, which can be a target for customer attraction media in the web marketing business, has expanded to approximately 2.9 trillion yen at present. There are many untapped areas, and our goal is to achieve steady growth by capturing the detailed needs of customers.
Growth strategy
Sales continue to grow in the web marketing business. We are particularly good at proposing and producing 'niche top media', which enables clients to leverage their strengths and gain top share in specific markets.
Niche Top Media achieves high customer attraction effects for our clients by using positioning strategies that thoroughly reveal the client's competitive advantage in the target market, and persona writing that encourages attitude change among target customers.
By further expanding this core service, we aim to generate stable earnings and growth.
Specifically, we aim to increase the unit price of media, expand the number of clients, and lengthen the media duration.
Improvement of Unit Price per Operational Media
New Market Development through Expansion of Business Types
Long-term Continuation of Operational Media Use
Overseas talent segment
Business environment
Japan's working-age population is decreasing as the birthrate continues to decline and the population ages. In order to solve the labour shortage caused by this, the Group is turning its attention to the overseas human resources market.
At present, the Group is developing its overseas personnel placement and training business, particularly in the fields of IT and nursing care, where there is a shortage of human resources.
Growth strategy
Overseas IT human resources business
In 2019, ZENKEN INDIA LLP was established in Bengaluru, India's IT city, in collaboration with a local engineering college. We have opened a Japan Career Center within the university and are promoting the matching of local students with Japanese companies.
In addition to new graduate recruitment, in October 2022 we released Yaaay, a recruitment platform that enables matching with overseas IT personnel from around the world. We are working on matching immediate talent with Japanese companies through direct recruiting.
Overseas Nursing Care Human Resources Business
The Company has signed an exclusive contract with an Indonesian nursing care worker dispatch organization to set up a local Japanese language and nursing care education system.
In addition, in July 2022, we began operation of a nursing home that serves as a flagship model for how Japanese host businesses can accept overseas nursing care personnel. Going forward, we will embody a successful model for resolving issues faced by host operators and promote the development of new customers.
In July 2023, a business alliance agreement was signed with NSDC International (NSDCI), a subsidiary of the semi-governmental National Skill Development Corporation of India.
NSDCI will introduce students who have studied at the Japanese language training center established by NSDCI to Japanese companies as personnel with specific skills in nursing care.
As a first step, the program aims to create jobs for 120 Indian personnel in Japan by 2025.
Business environment and growth strategies in focus business segments
Securing and developing human resources
Securing and developing human resources is essential for the Group to expand its business and strengthen its management. The Group aims to achieve sustainable growth over the medium and long term by disseminating information through public relations and other activities to make the Group attractive to talented people, and by creating working styles and workplace environments that enable people to fulfil their full potential.
New business development
We consider it necessary to continuously develop and nurture new businesses, not only the above-mentioned "Overseas Human Resources Business", which is our growth business, but also other new businesses. To this end, we consider it important not only to utilise internal resources but also external resources, and will consider all possibilities, including business alliances and M&A.
Strengthening of internal control systems
The Group believes that in order to further expand its operations and achieve sustainable growth in the future, it is important to strengthen its risk management system and ensure the standardisation and efficiency of its operations through the establishment of a solid internal control system. The Group is committed to strengthening its internal control system by raising the compliance awareness of its officers and employees, and building an internal control system in line with the trading patterns of the Group's consolidated subsidiaries and individual businesses.